One of the best things a webmaster or an ordinary site owner can do is to understand search engine optimization and different types of keywords. To get better ranks in the search engine results, it is important to use a variety of keywords in your content and choose keyword phrases wisely. It would not be wrong to say that not all phrases and keywords are equal. Some of them perform better while others fail to give the quality results. It all depends on how you choose your set of keywords and what is your target audience. In the course of this article, Andrew Dyhan, the Customer Success Manager of Semalt, talks about different types of keywords and their proper usage.
Branded keywords are those keywords that can help you to define your brand to a great extent. There is a range of keywords available in AdWord, and you can choose the combination of phrases, variants, and words to create branded keywords for yourself. The best examples are Pixelbuilder, Digital Agencies, Leeds, Facebook, and others. All of them are branded keywords and can be used throughout your content for better search engine results.
It would not be wrong to say that branded keywords are a must part of your search engine optimization strategies. So, you should choose them wisely as they will improve the credibility and visibility of your site. You should be familiar with how to find the branded keywords and how to write content accordingly. There should be a combination of keywords, especially if you have launched a new brand and its name is unknown to most people on the internet.
As we have already mentioned that branded keywords and phrases contain your brand name, the unbranded keywords are those that have nothing to do with your brand. Instead, you are using them to rank your site well in the search engine results. For example, Leeds Marketing, Digital Agency, NET Agencies, Leeds Company, and so on. All of them are unbranded keywords and can be used in your content to get good ranks. These can also be related to your products, services, and your location. The unbranded keywords can be used with a range of combinations and phrases. Plus, you can insert some variants and unique texts to get your site to the top of Google Search.
Short Tail Keywords
Short tail keywords are short words and should be used in a wide range of text. You can use plenty of short tail keywords in a text to get quality results, but make sure that they are relevant to your brand and your target audience. Short tail keywords are more generic than long tail keywords and can be used multiple times, motivating the people to buy your services and products. Some of the best examples are the digital agency, website development, web agencies, web builder and others.
Long Tail Keywords
Long tail keywords are more comprehensive and precise than the short tail phrases and keywords. You can either use them individually or combine them with a range of phrases to get
excellent results. For example, my brand is digital. Here you should write the name of your brand and discuss some other brands of the same type to engage more and more users. You can modify or change the long tail keywords based on your requirements and expectations.